That’s actually how much it would take to break even with your marketing budget. Every new customer after that would essentially be profit.
If your marketing spend is
X
with the starting goal of acquiring
X
you’ll break even and anything after that is profit!
Hitting this goal doesn’t require a massive ad budget or a stroke of luck. It just takes the right mix of strategy, focus, and consistent action to first get back your investment and then build from there.