Assessment Complete
Here’s how you scored
X
/10
Creativity
X
/10
Strategy
X
/10
Analytics
X
/10
Implementation
Your creative assets capture attention and welcome people into your brand with words, images, videos, and designs, wherever you distribute them.
Level 1
It looks like you could use some help! Your creative assets are what will really help you stand out against all the noise your audience is bombarded with every day. If you’re creatives are weak or too similar to what everyone else is doing, why should they pay attention to you or consider you seriously against your competitors?
Here are some ways that you can improve your creativity:
- Audit your assets (logo, website, social media, marketing materials, etc.)
- Identify what’s working and look for inconsistencies, areas for improvement, and ineffective assets.
- Standardize everything (messaging, colors, fonts, iconography, visual tone, etc.) and document it.
- Perform market research.
- What’s resonating with your audience right now?
- How can you make it work for your brand?
- What are your competitors doing?
- What works and what doesn’t?
- Find ways to make your visuals unique while still on-brand.
- Update your logo if it no longer resonates with your audience.
- Take a course to improve your skills (Canva, Illustrator, Figma…)
- Hire someone to help you, whether it’s a full-time person, an agency, or a contractor.
- Ensure they have your brand and messaging standards so that everything stays consistent.
X
10
Your strategy keeps you on track, based on your marketing goals and target audience, so you’re not wasting resources on disconnected efforts.
Level 1
It sounds like you need help aligning your marketing efforts with a clear goal. Marketing can’t just be “do marketing.” You must understand what you want to achieve. Without that goal, you will only ever be doing marketing tactics that you think you should be doing, without knowing if they’re the tactics that you need to be doing.
Here’s how you can start being more strategic:
- Understand what you want your marketing to achieve. (We always say that your goal is to make more money, and you need to decide which objective will make that happen.)
- Determine which strategies and tactics will ensure your success.
- List out what you’re doing for marketing right now.
- Try to understand why you’re doing them. If it’s just because “someone said you need to,” that’s probably not a good enough reason.
- Decide what’s actually working and what isn’t.
- Do some extensive research into who your target audience is.
- Put together an audience profile so you fully understand how to connect with them.
X
10
Your analytics help you understand what’s working and what isn’t, allowing you to be adaptable in your marketing strategy so you can capitalize on your successes.
Level 1
Are you feeling lost? Analytics can feel overwhelming. It’s a lot of numbers and acronyms that stand for terms you’re only vaguely familiar with. Also, what metrics should you even be tracking?
Without taking the time to figure this out—or at least put someone in charge of figuring it out for you—you won’t understand the full picture of what you’re doing. It will be hard to understand what’s working and what isn’t, and why. It’s like playing darts blindfolded. You know where the board is, but can’t see, and you’re just throwing arrows. Are you making it? Who knows.
Here are some real ways that you can get started with analytics:
- Understand what you’re doing, so you know what needs to be tracked.
- Set measurable goals for each marketing tactic or campaign.
- Research metrics that you can measure for each goal and choose 1-2 to track.
- Learn more about different tools that can help you track your metrics.
- Learn more about how to read reports and turn those insights into actions.
- Keep track of things you have already tried, so you don’t accidentally revert to things that have already failed.
- Hire someone to help you. It can be a contractor, in-house employee, or outside agency.
- Set up a way to track all your insights in one place, so you can easily know if your goals are being met or not.
X
10
How you implement your marketing plan determines if things get done and stay on track, and whether you achieve your marketing goal or not.
Level 1
You might have the ideas, but you struggle to bring them to fruition. This can be especially true for people who don’t have a team of marketers working alongside them. Getting the strategy and the plan down is the easy thing. Actually doing it and keeping everything organized and on track takes a lot of work.
Here are some things that you can do to get better at implementing your marketing strategy:
- Ensure that you have a marketing strategy and an actionable plan.
- Write down everything that needs to get done so nothing gets forgotten.
- Plan everything out so you can see the full picture of what will be done and when.
- Delegate tasks if you can.
- Automate as much of the process as possible.
- Have resources already available for when a marketing task is outside your scope of ability.
- Find ways to hold yourself and your team accountable for implementing the plan.
- When things need to shift, set up a system so that it doesn’t feel too jarring or confusing.
- Plan out when you will review your marketing efforts so it’s more methodical.
X
10
Wanna see something cool?
Get more strategic with the Marketing Navigator Deck
What you’ll get is an $85 deck of cards that will help you find your overarching objective, benchmark strategies, and actionable tactics. You’ll track everything in the Logbook. So, at the end, you’ll have a comprehensive report that is your Marketing Strategy, and includes:
- Your objective, strategy, and tactics.
- Recorded reasons for you you chose them.
- Tips for getting started.
- Metrics to track.
- Common pitfalls.
