The following questions will help you understand where your strengths and weaknesses are within the marketing sector of your business!

Read the following statements and answer based on how much you agree.

We have an overarching marketing objective that guides our strategy.
We dedicate a portion of our time on a regular basis to our marketing.
We know where we need to deploy our marketing efforts to reach our target audience.
Our brand messaging is consistent across all of our marketing platforms.
We understand how each component of our marketing strategy helps us achieve our marketing goal.
We follow through on every planned piece of our marketing strategy.
We consider the user’s experience at every step of our process.
We track our conversion rates (visitors to leads to customers)
We know who our target audience is and how to speak to them.
We regularly review our analytics to track long-term performance.
We have a marketing plan with a set budget and timeline.
The visuals we use are unique and recognizable as our distinct brand.
We have an understanding of our average deal size.
We have methods for bringing our customers through every phase of the marketing funnel.
(discover, consider, purchase, delight)
If there’s something we can’t do, then we have someone who can get it done for us.
We focus on ensuring our visuals look professional.
We understand and know how to track the metrics that impact our business.
We understand what needs to be done for every marketing tactic that we’re doing.
We make decisions for our marketing based on the analytics we track.
Our core offer and message is memorable to our target audience
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